E-commerce website for auto parts store
AUTOPP
Description of work
Order: Develop a e-commerce website for auto parts online store. In the admin panel of the site, it should be possible to download the price list in Excel format. Product catalog Add an opportunity for the visitor to download the price of goods.
Goals: Attracting new customers, getting acquainted with the prices of spare parts, increasing sales.
Completed work: The website of the online store was developed on CMS PrestaShop. The ability to load the price list of goods from an Excel file has been implemented. Added a file with a price list for download. There are a lot of commodity items and the specificity of goods (spare parts for cars) does not imply the presence of beautiful selling pictures. In this regard, the ability to search for goods by the original code was implemented, and instead of images of goods, a stub-company logo was installed.
What to look for when developing a e-commerce website for an online auto parts store.
This is an important question for an SEO specialist. An optimized site should be user-friendly and contain information that will be of interest to search robots.
The first step to creating such a site is to develop a user-friendly and easy-to-use interface. Product categories should be clearly organized and search functionality should be intuitive. It is also important to have product cards with detailed product information and high quality images.
Another important aspect is the optimization of site content for search engines. Keywords and phrases related to auto parts should be included in titles, descriptions and texts on the site. This will help improve the site’s ranking in search results and attract more potential buyers.
You should also pay attention to the loading speed of the site. Optimizing images and using file compression will help speed up page loading, which will have a positive impact on user experience and site ranking in search engines.
Finally, it is important to ensure that reviews and recommendations are available on the site. This will help convince potential buyers of the quality of goods and services, as well as increase the credibility of the site as a whole.
In general, a developing a e-commerce website for an online auto parts store should be user-friendly, informative, and optimized for search engines. The combination of these factors will help attract more potential buyers and increase sales.
To attract even more potential customers, the owner of an online auto parts store should pay attention to the use of social networks and contextual advertising. Advertising campaigns on social networks will expand the audience and attract new customers, while contextual advertising will be directed to interested users who are already looking for the right spare part.
It is also important to pay attention to the SEO optimization of each page of the site. Each page should have a unique title, description, and keywords that reflect the content of the page. This will help improve the position of the site in the search results for specific queries and attract the target audience.
Finally, the owner of an online auto parts store should ensure that there are affiliate programs and discounts for regular customers. This will help retain customers and increase brand loyalty.